Guext 2026: the hospitality fair takes over IFEMA and Madrid from today

Guext 2026, the international hospitality fair, starts today at IFEMA Madrid, featuring over 1,200 exhibitors from 40 countries. It runs until October 18th with workshops, networking, and live demos.

What is Guext 2026 and why should you care?

Guext 2026 is one of Europe's biggest hospitality fairs. We're talking 1,200+ exhibitors from 40 countries, all packed into IFEMA from October 14th to 18th. It's where you'll see the new stuff in food, green practices, and industry tech before anyone else.

It’s mainly for industry pros, but if you're into food or new tech, it's worth a look. You get access to live demos, food tastings, and talks from people who know their stuff. Tickets are €25 online, €30 if you buy them there.

The fair also includes a dedicated space for networking, making it an excellent opportunity for professionals to connect with suppliers, innovators, and potential collaborators. With a focus on sustainability, many exhibitors are showcasing eco-friendly solutions that are shaping the future of the hospitality industry.

Additionally, Guext 2026 features a series of competitions, such as the 'Best Innovative Product' award and a live cooking contest judged by a panel of renowned chefs. These events not only highlight emerging talent but also provide inspiration for attendees looking to innovate in their own ventures.

How do you get to IFEMA from Gran Vía?

Getting to IFEMA from our front door on Mesonero Romanos is simple. Public transport is your best bet. Here’s the breakdown:

Take the metro. It's the fastest and cheapest way to get from the city centre to IFEMA. No question.

If you’re driving, IFEMA offers ample parking spaces, but be prepared for a fee of around €10 per day. Alternatively, cycling enthusiasts can use Madrid's bike-sharing service, BiciMAD, to reach a nearby metro station and continue their journey to IFEMA.

For those traveling from outside Madrid, IFEMA is conveniently located near the Adolfo Suárez Madrid-Barajas Airport, making it accessible for international visitors. The airport is just a 10-minute taxi ride or a short trip on Metro Line 8 from Feria de Madrid station.

What are the highlights of Guext 2026?

The live cooking shows are the main event. You'll see big names like Jordi Roca and Samantha Vallejo-Nágera. We also recommend checking out the workshops on sustainability and the section dedicated to tech startups.

If you're here for the food, head straight to the tasting areas for local and international products. If you're more into tech, the innovation section is where you need to be. Simple.

Another highlight is the 'Future of Hospitality' panel discussions, featuring industry leaders sharing insights on emerging trends. Topics include the integration of AI in customer service, zero-waste restaurant models, and the impact of climate change on food sourcing.

For those interested in design, the fair includes a showcase of cutting-edge restaurant and hotel interiors. From minimalist Scandinavian aesthetics to vibrant Mediterranean styles, this section is a visual feast.

Don't miss the 'Hospitality of Tomorrow' pavilion, which offers a glimpse into what hotels and restaurants might look like in the next decade. This interactive exhibit combines augmented reality with innovative design concepts to create an immersive experience.

Another must-see is the 'Sustainable Solutions' area, where companies present groundbreaking eco-friendly technologies. From biodegradable packaging to energy-efficient kitchen appliances, this section is a treasure trove for anyone looking to make their business greener.

Is Guext 2026 worth visiting if you're not a professional?

Yes. Guests ask us this every week. If you're into food or sustainability, you'll get something out of it. The focus is professional, but the demos and tastings are open to everyone. If you only have a couple of hours, stick to those two areas.

Families might also enjoy the interactive exhibits, which include hands-on cooking classes for kids and live demonstrations of sustainable farming techniques. These activities make the fair accessible and engaging for visitors of all ages.

Additionally, the fair offers a variety of food stalls where you can sample dishes from around the world. It's a great way to spend a day exploring new flavors and learning about global culinary traditions.

For students or young professionals, Guext 2026 also hosts career-oriented workshops and mentoring sessions. These are excellent opportunities to gain insights into the hospitality industry and network with established professionals.

Even if you’re not deeply involved in the industry, the fair’s focus on innovation and sustainability makes it a fascinating experience. The mix of technology, food, and design ensures there’s something for everyone to enjoy.

What to do after visiting Guext 2026?

Once you're done at the fair, come back to the centre. From our place, you're right next to Gran Vía with a solid pick of restaurants and late-night shows. Everything is within walking distance.

For a relaxing evening, consider visiting one of Madrid's rooftop bars, such as Círculo de Bellas Artes or Azotea del Círculo. Both offer stunning views of the city skyline, perfect for unwinding after a day at the fair.

If you're in the mood for culture, catch a play or musical at one of Gran Vía's iconic theatres. Alternatively, explore the nearby neighborhoods of Malasaña and Chueca for a more bohemian vibe, complete with unique boutiques and cozy cafes.

For those who still have energy to spare, Madrid's nightlife offers plenty of options. From trendy cocktail bars to vibrant dance clubs, there's something for everyone. Popular spots include Teatro Kapital and Sala El Sol, both known for their lively atmospheres and diverse music selections.

If you’re looking for a quieter end to your day, consider a stroll through Retiro Park or a visit to the Prado Museum, both of which are easily accessible from Gran Vía. These spots offer a serene contrast to the bustling energy of the fair.